It is Spotify’s own corporate ambition to dominate the audio business - and keep investors happy - by reaching 1 billion users and 50 million “creators.”ĭuring a Wednesday town hall, some Spotify employees wrangled with executives over management’s persistence in defining Spotify as a platform rather than a publisher, a dichotomy the company has awkwardly straddled by becoming the exclusive distributor of Rogan’s show while agreeing not to editorially supervise it, apart from removing episodes that might violate generic company content guidelines.Īddressing employees, Spotify CEO Daniel Ek‘s remarks suggested that he wasn’t particularly personally fond of Rogan’s show.
“So at one moment he may be discussing elk hunting or MMA fighting, then suddenly he’ll push the right-wing lie that Biden is trying to stop the public from accessing monoclonal antibodies.”īut what’s become increasingly clear in recent weeks is that the source of Spotify’s headaches isn’t Rogan. “I’m trying to highlight that he regularly and without consequence veers into harmful lies about our response to the current pandemic,” among other issues, said Alex Paterson, senior researcher at Media Matters. (Rogan did not respond to a request for comment.)
Rogan also has many passionate detractors, and the liberal watchdog Media Matters employs a researcher who has listened to hundreds of hours of his shows to document the most controversial portions. He sometimes hosts controversial (and often right-wing) figures, but can boast many fans and defenders across the ideological and cultural spectrum, including liberal host Jon Stewart and controversy-averse actor Dwayne Johnson. After striking a deal said to be worth roughly $100 million to make his show exclusive to Spotify in 2020, “The Joe Rogan Experience” has become Spotify’s most popular podcast in 93 markets. Amid this furor, Rogan has remained the towering central figure who seemingly everyone loves - or hates - to argue about.
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